American Heart Association
The American Heart Association is a nonprofit organization that funds cardiovascular medical research, educates consumers on healthy living, and fosters cardiac care. It also offers CPR, AED, and first-aid training and resources on cardiovascular conditions.
American Heart Association logos
American Heart Association banner
American Heart Association brand colors
American Heart Association logo history
1924–1977
Early wordmark
Founded in 1924, the American Heart Association used a text-based mark that reflected the institutional conventions of mid-century nonprofit organizations. The name carried the identity, with no symbolic device to distinguish it visually.
1977–1994
Heart and torch
A red heart paired with a torch became the organization's first purpose-built symbol, connecting the cardiac focus of its mission with the idea of education and advocacy. The combination gave field offices and fundraising materials a recognizable emblem for the first time.
1994–2010
Lippincott redesign
Designed by Lippincott & Margulies
Lippincott & Margulies refined the heart-and-torch device into a tighter, bolder composition, introducing the red flame shape that would anchor the mark for the next two decades. The revised identity brought greater consistency across print, broadcast, and early digital materials.
2010–2018
Simplified flame
The 2010 update reduced the mark to its essential form: a red heart with a white flame cutout, dropping secondary text treatments and borders. The cleaner geometry was suited to screen use as the organization expanded its digital health programs.
2018–present · current
Current mark
The current identity refines the heart-and-flame symbol with a flatter, more uniform red and adjusted proportions. A type refresh updated the wordmark to a cleaner sans-serif, aligning the visual system with the organization's expanded focus on stroke and overall cardiovascular health.
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All trademarks, logos, brand assets, and visual identity elements shown on this page are the exclusive property of American Heart Association and its affiliates. They are displayed here for informational and educational purposes only.