Northwestern University

northwestern.edu

Northwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.

Northwestern University logos

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Northwestern University brand colors

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History

1981–2011
Wildcat N
Northwestern athletics adopted a block N with a snarling wildcat head emerging from the letterform's lower gap. The mark served the Wildcats for three decades across uniforms, signage, and licensed merchandise.
2012–2014
Simplified N
A new partnership with Under Armour ahead of the 2012 football season brought a stripped-down athletic mark. The wildcat head was removed, leaving a block N with an angular notch the university described as referencing a claw strike.
2015
Wordmark introduction
A university-wide brand refresh introduced a stacked wordmark in Northwestern Purple, separating the institution's primary visual identifier from its historic seal. The change gave schools and units a unified typographic mark for digital and print use.
2015–present · current
Current mark
The horizontal lockup, pairing the Northwestern wordmark with school and unit names in a single line, became the preferred institutional format. Campton and Periodico Display were adopted as brand typefaces to complement the mark system.

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